| Feature | Easy Moving | Facebook Ads |
|---|---|---|
| Intent | High β active movers | Low β feed browsers |
| Lead form quality | Full inventory + dates | Name + phone |
| Wasted spend | None β pay per lead | High β testing creative |
| Feature | Easy Moving | Facebook Ads |
|---|---|---|
| Intent | High β active movers | Low β feed browsers |
| Lead form quality | Full inventory + dates | Name + phone |
| Wasted spend | None β pay per lead | High β testing creative |